Overview
FARNAMPET.COM allows you to buy products, enter contests, receive special
discounts, fill out surveys, and receive newsletters, e-mails or
other promotional information from us. We use the information that
we collect about you to fulfill your product purchases and to create
a more personalized online experience. This is just a brief overview,
so please read on for more details about our Privacy Policy. This
Policy may change from time to time, so please check back periodically.
Except as otherwise
discussed in this Privacy Policy, this
document only addresses the use and disclosure
of information we collect from you online.
For some services, we either collect and
transfer personal information to a service
provider you have selected, or you may
visit other merchants through links on
our site who may collect and use your personal
information. We encourage you to ask questions
and to be very cautious before you disclose
your personal information to others.
Questions regarding
this Policy should be directed to info@mail.farnam.com.
Please put Privacy Policy in the subject
line. Questions may also be directed to
the following address:
Attn: FARNAMPET.COM
Farnam Companies, Inc.
PO Box 34820
Phoenix, AZ 85067
This Privacy Policy
will explain the following regarding use
of our site:
- What information does FARNAMPET.COM
collect from you?
- Where do we collect information from
you and how do we use it?
- Who is collecting your information?
- With whom do we share your information?
- How can you update or correct your
Personally Identifiable Information?
- What are your choices regarding collection,
use, and distribution of your information
- What security precautions are in place
to protect against the loss, misuse,
or alteration of your information?
- A special note about children's privacy
- FARNAMPET.COM and third-party use
of "cookies" and "action tags."
- You should carefully review privacy
policies of any third party sites accessible
from FARNAMPET.COM
- Contacting FARNAMPET.COM about privacy
questions or concerns
- Privacy Policy changes
- What information does FARNAMPET.COM
collect from you?
In order to better provide you with
numerous products, FARNAMPET.COM
collects two types of information
about its visitors: Personally Identifiable
Information and Non-Personally Identifiable
Information. Our primary goal in
collecting information from you is
to provide you with a smooth, efficient,
and customized experience while using
our site.
Personally Identifiable Information
This refers to information that lets
us know the specifics of who you
are. Personal information is requested
when you order a product, enter
contests or sweepstakes, fill out
surveys, and send us feedback.
For example, this information might
include your name, billing address,
shipping address, telephone number,
e-mail address, credit card or
other payment information, and
product details. With this information,
FARNAMPET.COM can fill your orders
and better provide you with personalized
services. For a few services, we
may collect your personal information
on behalf of other merchants and
share it with them. If you visit
one of the stores available through
a link on our site, they will independently
collect, use and share your personal
information in accordance with
their own privacy policies. If
you have questions about their
information practices, please read
their privacy policies.
Non-Personally Identifiable Information
This refers to information that does
not by itself identify a specific
individual. We gather certain information
about you based upon where you
shop on our site in several ways.
This information is compiled and
analyzed on both a personal and
an aggregated basis. For example,
this information may include the
Web site's Uniform Resource Locator
("URL") that you just came from,
which URL you next go to, what
browser you are using, and your
Internet Protocol ("IP") address.
A URL is the global address of
documents and other resources on
the World Wide Web. An IP address
is an identifier for a computer
or device on a Transmission Control
Protocol/Internet Protocol ("TCP/IP")
network, such as the World Wide
Web. Networks like the Web use
the TCP/IP protocol to route information
based on the IP address of the
destination. In other words, an
IP address is a number that is
automatically assigned to your
computer whenever you are surfing
the web, allowing web servers to
locate and identify your computer.
Computers require IP addresses
in order for users to communicate
on the Internet, browse and shop.
- Where do we collect information
from you and how do we use it?
Our primary goal in collecting personal
information is to provide FARNAMPET.COM's
visitors with a superior customized
online experience. We use the customer
contact information to fill orders,
contact purchasers to inform them
of their order status, to send promotional
information, to enhance the operation
of our site and to administer our
systems.
Demographic data also may be collected
at our site from third party advertising
servers, content servers, or Web
site analysis agents who provide
us with the zip code and area code
associated with a visitor's server,
along with a report of the pages
viewed on our site. We review the
actions of the FARNAMPET.COM visitors
on an aggregate basis to determine
customers' preferences. FARNAMPET.COM
also does research on our visitors'
demographics, interests, and pages
viewed based on the information provided
to us during ordering, a promotion,
from our server log files, from our
Web site analysis agents, or from
contests, drawings or surveys. We
will use this data to tailor the
visitor's experience at our site,
to improve our marketing and promotional
efforts, to statistically analyze
site use, to improve our product
offerings, and to customize our site's
content, layout, and services. We
receive reports from third party
ad servers, content servers, or web
site analysis agents that tells us
how many ads were presented and clicked
upon or what content was served or
viewed.
We may also share your Personally
Identifiable Information with third
parties who provide services to us,
our customers and Web site visitors.
Those third parties include authorized
contractors, temporary employees
and consultants and other companies
working with us (collectively, "third
parties"). Where we believe it to
be appropriate (in our sole discretion),
we will ask our third parties not
to disclose or use your Personally
Identifiable Information for purposes
other than to provide services to
you or FARNAMPET.COM.
We gather information in the following
ways:
Online Surveys and Polling
In order to improve our services
to you, we ask some of our customers
to voluntarily complete surveys,
which may be collected by an independent
third party. Individual survey
answers are confidential, although
Non-Personally Identifiable Information
is collected and disclosed to third
parties. If you do not wish to
participate in a survey, simply
decline to participate when asked.
Contests and Sweepstakes
When you enter a contest or other
promotion, we may ask you for contact
information such as your name,
address and e-mail address in order
to administer the contest, to send
you promotional e-mails, notify
winners and make the winners' list
publicly available pursuant to
Farnam's policies. Your consent
to such promotional use and disclosure
of this information is a condition
of your participation. As a condition
of receiving any prize, you will
be required to submit an Affidavit
of Eligibility on a Release, for
us to ensure that you are eligible
to receive the prize according
to the Contest Rules.
Promotional E-mails
We offer promotional e-mails as a
service to our customers. We will
send you e-mails periodically listing
current specials and deals. To
stop receiving these e-mails, please
send an e-mail to us at Info@mail.farnam.com.
Contact Information and Third
Party Data
If you contact FARNAMPET.COM or
our customer service representatives
by telephone, e-mail or letter, we
may keep a record of your correspondence
or comments. If you report a problem
with our site, we may collect such
information in a file specific to
you. If you contact us through our
feedback area or by calling one of
our customer service representatives,
we may ask for your name, e-mail
address and order information in
order to send you a reply. If other
users or third parties send us correspondence
about your activities or purchases
on our site, we may keep the information
in a file specific to you.
We also track customers' traffic
patterns throughout their online
sessions, including which pages,
information and advertisements a
customer views while using the site
and what items they place in their
basket or purchase. We use your IP
address to diagnose problems with
our servers, software, to administer
our site and to gather demographic
information.
We may share aggregated statistics
about pages viewed on our site, sales
and other shopping information with
third parties.
Cookies
We use cookies and may allow others
to use cookies in the operation
of our site.
Action Tags/Web Beacons
We may use and allow others to use
action tags or web beacons in the
operation of our site.
- Who is collecting your information?
Email Services: We use a third party
to send promotional e-mails to customers.
Images contained in the email may
be served by the third party. They
collect certain information about
you such as your IP address, browser
type, your operating system, the
country and server your computer
is logged onto, where the servers
that your computer is logged onto
is located, the time and date that
a particular email was viewed, the
area code and zip code associated
with your server, and whether you
responded to a particular ad or email,
products viewed and whether you continued
on to make a purchase. They may use
a "cookie" or "action tags."
Web site Analysis Agent: We may contract
with several online partners to help
manage and optimize our Internet
business and marketing. We use the
services of marketing companies to
help us measure the effectiveness
of our advertising and how visitors
use our site. To do this, we use
action tags and cookies provided
by the marketing companies on this
site. The type of information we
collect includes things such as pages,
information and advertisements viewed
as well as what items are placed
in a shopping basket or purchased,
the order number, the amount of a
purchase, the product number and
the quantity purchased. By supplementing
our records, this information helps
us learn things like what kinds of
customers our site attracts, which
of our products most interest our
customers, and what kinds of offers
our customers like to see. Although
the marketing companies log the information
coming from our site on our behalf,
we control how that data may and
may not be used. If you do not want
to help us learn how to improve our
site, products, offers and marketing
strategy, you can "opt-out" of this
Web site analysis tool by contacting
us at FARNAMPET.COM. For more information,
please see the section "Use of Cookies
and Action Tags" below.
- With whom do we share your information?
Other Parties: We
do not sell, trade, or rent your Personally
Identifiable Information to others
without your consent. We may provide
Non-Personally Identifiable Information
about our customers' sales, traffic
patterns, and related site information
to third parties, but these statistics
do not include any Personally Identifiable
Information. We may release account
information when we believe that
such release is reasonably necessary
to enforce or apply our Terms and
Conditions or to protect the rights,
property, and safety of FARNAMPET.COM,
our users, or others. If customers
do not pay us for products ordered,
we may submit their account information
to a third party collection agency.
Services Provided on Our Site: Except
as otherwise stated in this Policy,
without your consent, FARNAMPET.COM
does not disclose its customers'
Personally Identifiable Information
to other merchants.
Data Analysis Agents: The information
collected by or for FARNAMPET.COM
may be provided to an outside company
for the purpose of analysis. That
analysis is to help us to improve
our site and product selection, and
to notify you of special offers that
may be of interest to you. That data
analysis agent may not share any
Personally Identifiable Information
with others, or use it for any other
purpose than to help FARNAMPET.COM.
Compliance with Service of Process
or Law Enforcement: Occasionally
FARNAMPET.COM may be asked by law
enforcement or judicial authorities
to provide Personally Identifiable
Information to the appropriate governmental
authorities. We will disclose Personally
Identifiable Information upon receipt
of a court order, subpoena, or to
cooperate with a law enforcement
investigation, without prior notice
to you. FARNAMPET.COM fully cooperates
with law enforcement agencies as
requested or required. We reserve
the right to report to law enforcement
agencies any activities.
- How can you update or correct your
Personally Identifiable Information?
We believe you should have the ability
to access and edit the personal information
that you have provided to us. During
the online ordering process you can
review, change, or delete the information
that you have submitted. You may
change any of your personal information
in your account online at any time.
We encourage you to promptly update
your information if it changes. You
may ask to have the information on
your account deleted or removed;
however, because we keep track of
past purchases, you cannot delete
information associated with past
purchases. Also, as a security measure
we "back up" the data stored on our
systems, and such prior information
cannot be completely removed from
our databases. As a result, you should
not expect that all of your Personally
Identifiable Information will be
completely removed from our backed-up
databases.
- What are your choices regarding
collection, use, and distribution of
your information
E-mail: We may from time to time
send you e-mail or other communications
regarding current promotions, specials
and new additions to the FARNAMPET.COM
site. You may "opt-out," or unsubscribe
from our newsletters by following
the unsubscribe instructions in any
e-mail you receive from us, or by
sending an e-mail to info@mail.farnam.com.
After doing so, FARNAMPET.COM users
will not receive future promotional
e-mails unless they open a new account,
enter a contest, or sign up to receive
newsletters or e-mails.
Ad-servers and other Content Servers:
You may also set your browser so
that it will not accept "cookies" to
prevent assignment from the ad server
of a unique identifier; however,
you will still be able to shop on
our site if you do so.
- What security precautions are in
place to protect against the loss,
misuse, or alteration of your information?
In order to most efficiently serve
you, credit card transactions and
order fulfillment are handled by
established third party banking,
processing agents and distribution
institutions. They receive the information
needed to verify and authorize your
credit card or other payment information
and to process and ship your order.
When you access your account information,
the information is kept on a secure
server. All of the customer data
we collect is protected against unauthorized
access by physical security means.
- A special note about children's
privacy
You must be at least 18 years old
to have our permission to use this
site. Our policy is that we do not
knowingly collect, use or disclose
Personally Identifiable Information
about visitors under 18 years of
age. If you are the parent or guardian
of a person under 18 years of age
and believe that they have disclosed
Personally Identifiable Information
to us, please contact us at Info@mail.farnam.com
so that we may delete the minor's
information.
- FARNAMPET.COM and third-party
use of "Cookies" and "Action Tags."
FARNAMPET.COM Cookies: When you
use our site we will store cookies
on your computer in order to facilitate
and customize your use of our site.
A cookie is a small data text file,
which a Web site stores on your computer's
hard drive (if your Web browser permits)
that can later be retrieved to identify
you to FARNAMPET.COM. Our cookies
store randomly assigned user identification
numbers, the country where you are
located, and your first name to welcome
you back to our site. The cookies
make your use of the site easier,
allow you to retrieve an earlier
shopping cart, make the site run
more smoothly and help us to maintain
a secure site. You will still be
able to shop on our site if your
browser is set not to accept cookies.
Ad Server and Content Server Cookies:
We may use an outside ad serving
company or content server to display
banner advertisements and other information
on our site or to serve promotional
e-mails. As part of their service,
they place a separate cookie on your
computer. Except for the company
that serves our promotional e-mails,
FARNAMPET.COM does not provide
third-party ad servers with any of
your Personally Identifiable Information.
FARNAMPET.COM and its third party
ad servers do collect and use Non-Personally
Identifiable Information about you,
such as your IP address, browser
type, the URLs from which you came,
referring site's domain types (e.g.,
.com), operating system, the country,
the server your computer is logged
onto, where the servers that your
computer is logged onto is located,
the pages of our site and products
that visitors viewed during their
visit, where an ad was placed on
a specific Web site page, the time
and date particular ads were served,
the area code and zip code associated
with your server and whether you
responded to a particular ad, and
a receipt identifier.
Website Analysis Agent Cookies:
We may use a third party to analyze
what our visitors find to be most
interesting on our site. To do that,
they will place a cookie on your
computer with a randomly assigned
unique number in order to track the
pages you view on our site, along
with other Non-Personally Identifiable
Information.
Action Tags, Web Beacons and other
Data Collection Methods: An action
tag or a web-beacon (also known as
a clear gif or a pixel tag) is a
method used to track responses or
actions by customers who view certain
advertisements or other information
on our site. Action tags are 1x1
pixel images embedded in a Web site
page that are used to transparently
collect information. Our ad server,
content servers and Web site analysis
agents may use action tags to count
the number of times that visitors
click on a particular banner ad or
visit the pages of our site and to
provide information about what products
are viewed or purchased. Without
collecting any Personally Identifiable
Information, they use that data to
tell us (and other advertisers) which
ads are the most effective on particular
sites. Our ad server, content server
and Web site analysis agents may use
an action tag on our basket page,
checkout page, and other pages, to
keep anonymous track of the number
of times that clicking on a banner
ad or views of other information
on our site results in a purchase.
They also collect the amount of the
purchase, order confirmation number,
stock keeping unit number, quantity
and identity of product purchased.
E-mail Distributor's Use of Action
Tags: Our third-party e-mail distributor
may also use action tags. They may,
for example, keep track of when a
promotional e-mail is opened and
provide FARNAMPET.COM with ongoing
aggregated reports of how many customers
have responded. We share with them
Web site usage information about
visitors to our Web site who have
received a promotional e-mail or
other targeted promotional campaign.
They use the information for the
purpose of targeting future campaigns
and upgrading visitor information
used in reporting statistics. For
this purpose, we and our third-party
e-mail distributor note some of the
pages you visit on our Web site through
the use of action tags.
- You should carefully review privacy
policies of any third party sites accessible
from FARNAMPET.COM
Other sites accessible through our
Web site have their own privacy policies
and data collection, use and disclosure
practices. Please consult each site's
privacy policy. FARNAMPET.COM is
not responsible for the policies
or practices of third parties. Please
be aware that this site may contain
links to other sites on the Internet
that are owned and operated by third
parties. The information practices
of those Web sites linked to FARNAMPET.COM
are not covered by this Privacy Policy.
These other sites may send their
own cookies to users, collect data,
or solicit personal information.
Additionally, other companies that
place advertising on our site may
collect information about you when
you view or click on their advertising
through the use of cookies. We cannot
control this collection of information.
You should contact these advertisers
directly if you have any questions
about their use of the information
that they collect.
On behalf of various sponsors, FARNAMPET.COM
provides sponsored links to third-party
Web sites. If you click on a sponsored
link or banner ad, a "window" or "frame" containing
a third-party's Web site may appear
in the foreground with the FARNAMPET.COM
Web site in the background. Unless
you are on FARNAMPET.COM's web
site, any time that you have moved
to a window, you should assume that
your personal information is being
collected, used and disclosed in
accordance with the windowed site's
privacy policy (if any).
- Contacting FARNAMPET.COM about
privacy questions or concerns
If you have any questions about
this Privacy Policy, the practices
of this site, or your dealings with
this site, please contact FARNAMPET.COM
by sending a letter to:
Attn: FARNAMPET.COM
Farnam Companies, Inc.
PO Box 34820
Phoenix, AZ 85067
You may also contact us by e-mail
at info@mail.farnam.com
- Privacy Policy changes
This Privacy Policy was last updated
on June 15, 2004. If FARNAMPET.COM
makes changes to any terms or conditions
of the Privacy Policy, the changes
will be posted in this document so
that you will always know what information
we gather, how we might use that
information and to whom we will disclose
it. We may change, modify, add or
remove portions of this Policy at
any time, and any changes will become
effective immediately upon being
posted unless we tell you otherwise.
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